“Building Your Brand”: The Power (and Profitability) of Good Branding and Packaging

The KOBI Center has invited Mr Russell Ferguson to return to Cyprus to provide consulting advice and training for its client companies. Mr Ferguson is a Chartered Marketer and is the principal of his own consulting firm which operates throughout UK and Ireland providing training and marketing consulting services. He is an experienced marketing consultant and has developed a range of training courses and techniques through which he has expanded his consulting practice and provided fee-based services to numerous client companies for over 20 years. His client base includes Scottish Enterprise, Enterprise Ireland and The Welsh Development Agency for which he is an accredited provider of consulting services.

The KOBI Center invites delegates from companies engaged in providing marketing consulting services and marketing tools (graphic design, website design etc) to this training event to benefit from Mr. Ferguson’s experience. Deliverables from this course will include:

•       An understanding of the importance of integration of Brand Management and Branding proposals within your client’s overall marketing strategy.

•       Acquisition of training techniques from an experienced presenter for future fee based training opportunities and expansion of your client services.

•       An opportunity to review your own Branding and how you should develop and reinforce the image presented to your clients

The Course content will include :

Ø      A discussion of well-know brands

Ø      The bottom line effects of having good quality brand image.

Ø      Brands and the Marketing Cycle

Ø      Positioning Statement

Ø      Brand Structures

Ø      Creating a Brand Plan

Ø      Consistency control and repetition.

Ø      Putting your brand timetable together

Ø      Implementation- Keeping brand awareness levels up

Ø      Brands Internally

Ø      Consumer Brands

Ø      Industrial Brands

Ø      Budget and Resource

Where : The Major Music Centre Lecture Theatre.

When : Wednesday 5th July 2006. 9.00 to 1300

Invited companies may nominate up to five of staff members to attend this event. To reserve delegate places please contact by telephone or email before 30th June.

Please indicate if translation to Turkish language for the presentation of this course is required. KOBI Center will provide simultaneous translation if necessary.

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